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Marchionne, but man year. That's why he missed all the goals

Dear Dr. Sergio Marchionne ,
if there is one thing in common (almost) fully Italian public opinion, is his widely acclaimed. Except for rare isolated voices (instrumental to boot), there is view that no showing as a symbol of the best Italian ruling class . Former major Italian financial newspaper (which for my bad luck are shareholder) has erected a man of the year. She, now suffering from a total megalomania, dare (because in a country of invertebrates, who has a little 'salt in the pumpkin is sentenced to emerge) to propose and to unilaterally accept its dogma.

Perhaps ignorance of industrial history, probably because of the low profile that characterizes the current ruling class, certainly for the preparation of the servility that joins the Italian intelligentsia, no one has the courage to say loudly and complain to the truth: commercially Fiat car era Marchionne has failed miserably and industrial has committed countless errors.

8 and 9 November 2006 was presented with great fanfare the "Fiat Investor & Analyst Day" (one of Marchionne era many who regularly disregard the above and will be denied by the later). All the objectives of the Plan 2010 has missed :

Someone may charge these disappointing results to the aftermath of the global crisis, but all the other houses in 2010 have ground record after record: the last were the Volkswagen brand, which has sold 4.5 million cars and 3.6 million with the PSA Group of cars sold (+13% on 2009).

Unlike what you believe, relaunch Fiat and Exor (ex Ifi-Ifil) Marchionne era has not arrived from industrial operations, but from financial transactions "resolution Put option GM" (1.5 € billion) share sale "Italenergia" (1.1 billion gain 0.8 billion), "converting" (€ 3 billion of debt converted into equity), "equity swap", the share of Chrysler news that Fiat has paid and will pay zero (the 20 +15% 7 may also apply billion euro), a spin-off, etc. ...

Except some rare exceptions, your Fiat did not give the light commercial successes: the flop di Brera and Spider, sales of the Delta in its death throes, the decline Bravo of the restyling of the Croma fiasco. Today the bulk of the (few) group sales come from existing projects (Grande Punto and Panda), or wanted by others (500 Lapo Elkann). Legend

human decisions (think he said that decisions should be taken at the speed of light), in fact conceals arrogance of wanting to be free to continue thoughts (such as the C-segment car that little of Alfa before launch from Milan to change the name Juliet); attitude that has made the group lose the best people (including Luca De Meo). Dozens of managers laid off or moved from one job to another was asked to find the organization more than once into chaos.

The total confusion in which he sailed up the products in the last 6 years:
- Lancia : suv originally planned for 2006 on a Fiat Sedici was first postponed, then reappeared and finally quashed (perhaps) on the basis Chrysler, the "niche model" (the rumors spoke of Fulvia) planned for 2007 is not far away if they have heard nothing, the news Ypsilon postponed several times. Finally there was the great idea of \u200b\u200ball Chrysler ricarrozzare with the Lancia logo (that inglorious fate and disrespectful of the history of the brand);
- Alfa Romeo : she is often asked why sell little, I know that the brand has a full range of the variations of one model Audi or BMW, the successor to the C-segment in 2007 and laid out only 36 months later, the top of the range announced for 2008 and continually postponed , was initially expected in an SUV just after we said no, now seems even two.

The incomprehensible error trade to announce in advance the release of models: in fact, because a buyer that takes the value of his car, an Alfa 159 should I buy? The disappointing sales performance in new markets, Russian, Chinese and Indian .

For establishments Pomigliano and Termini Imerese, behind the proclamations of their low productivity, it hides the pre-ordered the sinking of the first production (as ever in his axiom not to leave as it is a model on the market for more than two years after such a long time since launch, it was not made any freshened styling to the 159 and GT?) and the closure of the second (provided that the plant is still producing about Sicilian floor "Punto Classic" only "Ypsilon" and established that the heir would have been produced - it was already clear in 2005 - Panda-on-floor 500-Tychy-Poland, in which the establishment could ever be given?).

The big mistake of not having invested Crossover and SUV in , although it was evident even at the last used car salesman of the world that the market premium would go in that direction. About
SUV, turn voice all'Elasis Pomigliano, the Fiat research center of excellence, have committed so much of their time (and public money) to test the SUV Alfa "Kamal", except to abandon the project because the volumes alleged sales would not have paid the costs of industrialization.

Let it be clear that all its positions on the productivity of plants that are more acceptable, but the point is not that. Gains can be made in two ways: by raising revenues or compressing costs (or rather a mix of both). His Fiat seems to be able to act only on the latter . In other words, failing to convince consumers to buy cars in the group, the problem is low on suppliers and employees.

John Edwards